About Freshpet

Mission & Values

Our Story

When we started Freshpet, we knew we could make better foods for pets. In the process of building the company, we wanted to change the industry through positive innovation that is good for pets, pet parents and the planet all at the same time.

We set out on a mission to revolutionize the way all pets are fed by making fresh, natural food. We gathered a team of the best in both pet and human food and in October 2006, we were cooking nutritious, fresh meals for pets. Soon, our little company started to grow and we found ourselves delivering fresh, refrigerated pet food to more and more stores.

We are incredibly proud and humbled that over 1 million pet parents now use our food from our retail network of over 13,000 fridges across North America.

It’s amazing what can happen when you start completely fresh!

Meet the Team

Meet the Team

Genevieve Ferrara

Consumer Affairs Manager

“I take pride in my role because it means I help consumers best care for their pets, which I know as a pet parent can be so appreciated.”

Pets: Abby, 12 year-old black lab mix

Lynn Lye

V.P. of Research & Development

“For my job, I’m responsible for overseeing the development of new and exciting recipes for Freshpet that will make pets happy, keep them healthy and provide ease and convenience to owners when it comes to feeding their loved ones.”

Pets: Phoenix & Orion, 5 and 12 year-old cats

Scott Morris

Co-founder; Marketing & Innovation

“I am so lucky and proud of the work we do to help pets live longer, healthier lives.”

Pets: Piper (Australian Shepard Poodle Mix), Harley and Simba (Tabby Cats)

Sharon Kohler


“We’ve become experts in knowing all of our ingredients, and just how much each recipe requires ensuring it’s the same for your pets at every meal.”

Pets: Pooh and Winnie

Natalie Myers

Quality Assurance

“I can proudly recommend our products to all pet lovers out there and know they will be more than satisfied with the benefits of our food.”

Richard Thompson

Top Dog

“It’s simple, I love fresh. Everyone deserves fresh food. That’s why we’re doing this.”

Pets: Potroast “Potsy” Chocolate Lab

Kathyrn Winstanley


“I love being able to think of new natural pet food recipes, designing packaging to showcase our healthy ingredients and finding new ways to tell people about it all. You never have the same day twice!”

Dick Kassar


“I love that we’re creating a world where our pets are excited about the fridge.”

Rafael Velez

Kitchens Operations

“My family has always been biased towards German Shepherds. After moving to Pennsylvania nearly three years ago, we brought Walter home to help break in our new home.”

Pets: Walter (German Shepherd)

Liliana Bolton


“Launching our Nature’s Fresh line has been one of my fondest memories since starting here. That was a big, big project, but when we were testing the market in the Midwest, having consumers come up to us and express interest as soon as we installed the fridges was really gratifying.”

Pets: Ebony, Duchess, Mocha and Hendrix

Felix Melendez III


“I’ve always said it feels like a family here. Everyone is friendly, and willing to help one another at any given time”

Pets: Gwadalupe (Cat)

Steve Macchiaverna


“It’s all about the people here. They not only know what they’re doing, but they’re always willing to pitch in and help out their teammates, if needed. Can’t ask for much more.”

Pets: Lacey (Malti-poo)

Kelvin Olivo


“Kavy is a Shih Tzu and while he will always pick my wife over me, we all love him very much.”

Pets: Kavanaugh “Kavy” (Shih Tzu)

Michael Gray


“The moment that stands out the most was when I signed up my first account six years ago. The owner has since added three new locations around Chicago and has brought in Freshpet products into each of those stores as well. I will never forget that day.”

Pets: Gus (Pug)

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