Freshpet Debuts Patriotic Pets Consumer Outreach Program
Secaucus, NJ (October, 2013) – Freshpet
, the only company making fresh, refrigerated dog and cat food made in the U.S.A., announces a new consumer outreach program entitled Patriotic Pets
with a series of robust elements. The program is designed to educate pet parents on what is in their pet’s food, where it comes from, and to reinforce that every pet deserves the freedom to eat food made from fresh meats and veggies farmed right here in the U.S.A. Freshpet believes American ingredients are the freshest ingredients, that’s why they use locally sourced meats and vegetables to make their healthy meals and treats. With over 90% of pet owners considering their pet to be a member of their family, according to The Harris Poll
, pet parents are increasingly demanding the same fresh, less processed food for their pets that they would choose for themselves.
In light of the most recent pet food recall in June 2013, and the over 80 since 2010, it is important to note that Freshpet has never been affected by recalls or warnings. Even after all these scares, dog and cat food imports from China have grown from 58.8 million pounds in 2008 to 85.8 pounds in 2011, an increase of 46% according to the Food and Drug Administration. Concerned consumers are now reading pet food labels a lot more closely, and are finding out much of the food they use to nourish and treats they use to reward their furry friends are sourced from overseas and include cheap fillers, animal by-products, and artificial preservatives. Freshpet takes pride in using locally sourced, wholesome ingredients in their recipes, none of which come from China. All Freshpet food
is made in their very own Freshpet Kitchens in Bethlehem, PA, using all natural ingredients such as real chicken and beef, healthy grains like brown rice and barley, and vitamin-rich carrots and spinach. Since Freshpet food does not contain the chemical preservatives commonly found in the pet food aisle today (BHA, propylene glycol), they must be kept refrigerated.
To spread the word about their fresh, American ingredients, Freshpet is launching the Patriotic Pets consumer outreach program, to include the following elements:
- Featured Food
- Freshpet® Select Roasted Meals for dogs and cats. Tender pieces of fresh meat accented with real shredded chicken breast (dog only), carrots and spinach for a well-balanced, nutritious diet.
- Vital Grain-Free Complete Meals for dogs and cats. Bite-size morsels consist of 80% or more poultry, meat or fish, and 6% or more fruits and vegetables, providing an easily digestible, complete and balanced meal.
- Robust Communication Plan:
- The plan includes National TV commercials, digital banner ads, in-store signage, and special features on Facebook and Twitter. The campaign portrays dogs and cats demanding fresh ingredients from farms across the U.S.A. by wearing signs around their necks with sayings like, “I Want Chicken from Charleston” and “I Want Whitefish from Wellfleet.”
“It’s simple – we make the freshest food for pets because we use U.S. sourced ingredients and the recipes are made by us in our very own Freshpet Kitchens,” says Scott Morris, Co-founder and President of Freshpet. “The Patriotic Pets outreach program highlights the need for pet parents to take a good look at what is in their pet’s food and consider the benefits of feeding fresh.”
To learn more about Freshpet and their wide selection of fresh food and treats for dogs and cats, visit freshpet.com
Freshpet, headquartered in Secaucus, New Jersey, is the only company providing fresh, refrigerated pet food nationwide. Founded in 2006 by pet lovers and pet food industry professionals, Freshpet identified an opportunity to improve the pet food market and introduced fresh food as a healthy alternative to dry or canned food. Freshpet only uses high quality meats, poultry and fish combined with fresh vegetables and fruits—
with no preservatives or fillers like corn, wheat or by-products. Nutrient-rich meals allow pets to have the same healthy eating habits as their owners.
Freshpet brands include Freshpet® Select and Dog Joy®, available in select grocery and mass-market stores; Deli Fresh®, Vital®, and Dog Nation®, available in select pet specialty stores; and Nature’s Fresh™ available in select natural food stores.
For more information about Freshpet foods, visit freshpet.com.
Download: 10.01.2013 - Freshpet, America's Only Fresh, Real Food for Pets