For More Information Contact:
Stacey Bender, Bender Group PR
973.744.0707 [email protected]
Freshpet® Launches “Letters” Campaign With Real People, Real Pets, and Real Stories
Freshpet highlights the power of fresh through the eyes of real pet parents.
Secaucus, NJ (September 10, 2014):Freshpet, the only company making fresh, refrigerated dog and cat food made in the U.S.A. is launching their first ever marketing campaign, called “Letters,” featuring real pet parents, real pets, and their true stories about how feeding fresh food has made a positive difference in their lives. Inspired by the influx of heartwarming testimonials they receive each and every day, Freshpet chose 15 families who had previously written in about their experiences feeding fresh and surprised them with a trip to New York and a chance to star in the “Letters” campaign advertising set to air September 15th
. Each of their stories is interesting and unique, ranging from physical transformations to expressions of pure gratitude and joy.
“Every time we read a letter it makes us very proud of what we do, and it inspires us to continue working hard to change the way people think about how they feed their pets. We consistently hear from pet parents that their pets are not just living, they are thriving,
on a fresh diet,” says Scott Morris, Co-founder and President of Freshpet. “The ‘Letters’ campaign gives us a platform to share these amazing stories so other pet parents can see first-hand the benefits of feeding fresh, less processed food.”
Freshpet will host the “Letters” campaign on Freshpet.com, where pet parents can read hundreds of inspirational letters, learn more about the real people and pets featured in the advertising, and send in their own story. Additionally, every Tuesday Freshpet will spotlight one testimonial using #TuesdayTransformation across their social media channels. Throughout the campaign, Freshpet will randomly thank pet parents who have written in by sending them surprise gifts. Some special surprise moments will be captured on photo and video and shared back with the Freshpet community.
Freshpet has a single-minded mission – to bring the power of fresh, real food to dogs and cats. And, they are committed to doing so in ways that are good for pets, for the people who love them, and for the planet we live on. That’s why all Freshpet recipes are thoughtfully prepared in the Freshpet Kitchens in Bethlehem, PA, using fresh, locally sourced ingredients. To learn more, visit freshpet.com
Freshpet brands include Freshpet®
Select and Dog Joy®
available in select grocery and mass-market stores; Vital®
and Dog Nation®
available in select pet specialty stores; and Nature’s Fresh™
available in select natural food stores.