Leader in fresh, refrigerated pet food introduces meat-based recipes inspired by ancestral diets

Secaucus, N.J., Mar. 1, 2010 – Freshpet, the company that changed the way people feed their pets, has introduced Vital – a range of meat-based and grain-free recipes inspired by ancestral dog diets. Designed to replicate carnivorous diets with the benefits of leading edge nutrition, these new recipes are rich in protein, easily digestible, and can serve as a safe and convenient alternative to raw feeding and home cooking regimens for dogs.Each Vital recipe is:

• Meat Based – All Vital recipes consist of 80 percent or more fresh poultry, meat or fish, and include novel proteins, such as salmon and bison, for dogs with protein sensitivities.
• Grain-Free – This is especially beneficial to dogs with sensitivities to grains.
• Pasteurized – The low-heat cooking process preserves the essential proteins and amino acids. All products are refrigerated to maintain freshness.

According to Scott Morris, co-founder and Vice President of Marketing for Freshpet, the company created Vital for consumers who are interested in feeding their dogs a protein- dense diet that is safe for both pets and their handlers. “Although wild dogs have evolved into domestic pets, their nutritional needs have remained the same,” said Morris. “We are happy to provide Vital to individuals who are in search of a fresh, protein-dense diet. All Freshpet foods are pasteurized, ensuring there are no harmful pathogens, making Vital a safe and convenient alternative to raw feeding regimens.”