About Freshpet

Mission & Values

Our Story

When we started Freshpet, we knew we could make better foods for pets. In the process of building the company, we wanted to change the industry through positive innovation that is good for pets, pet parents and the planet all at the same time.

We set out on a mission to revolutionize the way all pets are fed by making fresh, natural food. We gathered a team of the best in both pet and human food and in October 2006, we were cooking nutritious, fresh meals for pets. Soon, our little company started to grow and we found ourselves delivering fresh, refrigerated pet food to more and more stores.

We are incredibly proud and humbled that over 1 million pet parents now use our food from our retail network of over 15,000 fridges across North America.

It’s amazing what can happen when you start completely fresh!

Meet the Team

Meet the Team

Scott Morris

President & Co-founder

“I am so lucky and proud of the work we do to help pets live longer, healthier lives.”

Pets: Piper (Australian Shepherd Poodle Mix), Harley and Simba (Tabby Cats)

Genevieve Ferrara

Consumer Affairs Manager

“I take pride in my role because it means I help consumers best care for their pets, which I know as a pet parent can be so appreciated.”

Pets: Abby, 12 year-old black lab mix

Sharon Kohler


“We’ve become experts in knowing all of our ingredients, and just how much each recipe requires ensuring it’s the same for your pets at every meal.”

Pets: Pooh and Winnie

Rafael Velez

Kitchens Operations

“My family has always been biased towards German Shepherds. After moving to Pennsylvania nearly three years ago, we brought Walter home to help break in our new home.”

Pets: Walter (German Shepherd)

Dick Kassar


“I love that we’re creating a world where our pets are excited about the fridge.”

Liliana Bolton


“Launching our Nature’s Fresh line has been one of my fondest memories since starting here. That was a big, big project, but when we were testing the market in the Midwest, having consumers come up to us and express interest as soon as we installed the fridges was really gratifying.”

Pets: Ebony, Duchess, Mocha and Hendrix

Felix Melendez III


“I’ve always said it feels like a family here. Everyone is friendly, and willing to help one another at any given time”

Pets: Gwadalupe (Cat)

Steve Macchiaverna


“It’s all about the people here. They not only know what they’re doing, but they’re always willing to pitch in and help out their teammates, if needed. Can’t ask for much more.”

Pets: Lacey (Malti-poo)

Kelvin Olivo


“Kavy is a Shih Tzu and while he will always pick my wife over me, we all love him very much.”

Pets: Kavanaugh “Kavy” (Shih Tzu)

Michael Gray


“The moment that stands out the most was when I signed up my first account six years ago. The owner has since added three new locations around Chicago and has brought in Freshpet products into each of those stores as well. I will never forget that day.”

Pets: Gus (Pug)

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