Our Mission

Freshpet is dedicated to bringing the power of fresh, real food to pets. From the care we take to source our ingredients and make our food, to the moment it reaches your home, Freshpet’s integrity, transparency and social responsibility are the way we like to run our business.

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Our Mission

Freshpet is dedicated to bringing the power of fresh, real food to pets. From the care we take to source our ingredients and make our food, to the moment it reaches your home, Freshpet’s integrity, transparency and social responsibility are the way we like to run our business.

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A Fresh Take On Pet Food.

We believe our pets deserve something
better than over-processed brown
kibble. It’s time to eat fresh!

Art Pup-Up

“One Sad Kibble Dog” Lands In Brooklyn

Artist Will Kurtz uses a surprisingly long-lasting material – dry kibble – to construct this lethargic, over-fed bulldog. His work captures how our pets might feel after years of eating the same processed pellets of powdered meat.

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Ingredients Matter

Kibble uses powdered meat and artificial colors.

We don’t feed our family meat powder, and we don’t like feeding it to our pets, either. That’s why Freshpet recipes use 100% natural farm-raised proteins, fiber-packed garden veggies, and antioxidant-rich fruits.

Nutrition comes before convenience

Kibble uses hard to pronounce preservatives so it can stay on the store shelf for way too long.

Freshpet has a shelf life just months away and must be used within 7 days of opening. Expiration dates are a good indicator of how fresh, natural and healthy your pet’s food is.

Our Fresh Cooking Process Locks in Essential Nutrients

Kibble is cooked at high temperatures that remove naturally occurring nutrients, which must be replaced.

Freshpet’s gentle steam-cooking process maintains the quality and digestibility of essential amino acids from protein. This method ensures our pets gets more of the natural benefits from our high-quality ingredients.

The Best Food Is Fresh Food

A side-by-side comparison shows why we believe in fresh food vs. kibble.

Freshpet

Kibble

Starts with fresh ingredients, ends with fresh food
May start with fresh ingredients, but ends with over-processed pellets
Shorter shelf life, and must be used within 7 days of opening
Preservatives ensure it can stay on a store shelf for a long time
Kept in the fridge, where fresh food belongs
Kept anywhere, sitting at room temperature
Gently steamed at lower temperatures to retain nutrients
Over-cooked at high temperatures that reduce natural benefits and digestibility
Uses 100% natural farm-raised proteins, fiber-packed garden veggies, and antioxidant-rich fruits
Uses powdered meat, or “meat meals”

There’s More To Life Than Kibble

Discover more about Freshpet and the benefits of feeding fresh food.

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Find a Freshpet fridge near you!

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