Our collie has never been food driven and she was pretty indifferent about her relatively high-end dry food. Most often not eating until the middle of the night-then needing to go out. I tried fresh chicken as an add in but still not a great long term solution. I finally bought freshpet and she is a different dog at mealtime! Often she starts begging for food now and she is so happy-plus I get to sleep. Great product!