We have had trouble with our little dog eating. We tried all kinds of dry food. It was driving us nuts (stress). We tried freshpet and wow no more stress. We have a happy dog that waits to hear us get her food. She is jumping at the ref. I timed her and it took 1 min and 10 seconds to eat a 3/4 of a cup. I have put freshpet on Facebook for all my friends to read. We have a happy dog and a less stress household. Great product and we are hooked.