My Bella, is a Shih tzu, terrier mix, and has had, in the past year , itchy, dry skin. I have bought all kinds of special shampoo, from the vet and special organic ones, as well. She has even been on medicine to try to fix it, from the inside out. I felt so bad for her that nothing was working. I’ve tried other foods and she got tired of the taste and would refuse to eat. I saw your commercial and thought, I should give this a try…she has been on the Freshpet select tender chicken, for a little over 2 months. I stopped her meds and her skin has cleared up. No more itching and her coat has improved as well. More importantly, she LOVES the food and does a happy dance for it every time she is fed. We will be forever customers!