My dog is allergic to fish and chicken. We have tried lots of different brands both wet and dry without success. We decided to give this formula a try and she LOVES it! She actually howls when she sees it being sliced up and then practically inhales it. She licks the bowl and surrounding area clean every time. So far this has agreed with her system the best of anything ever and fills her up. No begging or whining when she sees us eating. Very content with her meals. Wish we could get it in smaller rolls like the chicken formula for ease in traveling. Please send coupons if available.