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UK Privacy Policy

Privacy Policy

Freshpet Inc (“We”) are committed to protecting and respecting your privacy.

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting https://freshpet.com or http://freshpet.co.uk you are accepting and consenting to the practices described in this policy.

For the purpose of the Data Protection Act 1998 (the “Act”), the data controller is Freshpet Inc of 400 Plaza Drive, 1st Floor, Secauscus, NJ 07094.

Our nominated representative for the purpose of the Act is Stephen Macchiaverna.

Information we collect from you

We will collect and process the following data about you:

Information you give us.

This is information about you that you give us by filling in forms on our site https://freshpet.com (“our site”) or by corresponding with us by phone, e-mail or otherwise. It includes information you provide when you search for a product/recipe, sign up to our newsletter, submit a letter to us via our website, and when you report a problem with our site or contact us via the contact form. The information you give us may include your name, address, e-mail address and any other personal information that you choose to provide us.

 

INFORMATION WE COLLECT FROM YOU

With regard to each of your visits to our site we will automatically collect the following information:

Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and information relating to your use of our site.

When you contact us via our contact form or any other form on our site we will collect the information that you provide to us.

Information we receive from other sources.

This is information we receive about you if you use any of the other websites or any website of our business partners. We are working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies). We will notify you when we receive information about you from them and the purposes for which we intend to use that information.

 

COOKIES

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy.

 

USES MADE OF THE INFORMATION

We use information held about you in the following ways:

Information you give to us.

We will use this information:

to provide you with information about our goods and services;

publish the letters, comments and reviews that you submit to Us on our website;

to notify you about changes to our service;

to ensure that content from our site is presented in the most effective manner for you and for your computer;

for use on our social media platforms.

Information we collect about you.

We will use this information:

to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

to improve our site to ensure that content is presented in the most effective manner for you and for your computer;

to allow you to participate in interactive features of our service, when you choose to do so;

as part of our efforts to keep our site safe and secure;

to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;

to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.

Information we receive from other sources.

We will combine this information with information you give to us and information we collect about you. We will use this information and the combined information for the purposes set out above (depending on the types of information we receive).

 

DISCOLSURE OF YOUR INFORMATION

You agree that we have the right to share your personal information with:

Any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

Selected third parties including:

business partners including digital coupon providers, suppliers and sub-contractors for the performance of any contract we enter into with them;

advertisers and advertising networks that require the data to select and serve relevant adverts to you and others;

analytics and search engine providers that assist us in the improvement and optimisation of our site; and

third party social media websites.

 

WHERE WE STORE YOUR PERSONAL DATA

The data that we collect from you will be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It will also be processed by staff operating outside the EEA who work for us or for one of our suppliers. This includes staff engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

 

YOUR RIGHTS

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at https://freshpet.com/contact/.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Access to information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request will be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

 

CHANGES TO OUR PRIVACY POLICY

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

 

CONTACT

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to https://freshpet.com/contact/.