Freshpet Custom Meals™ is available exclusively at Start Now
Freshpet Custom Meals™ is available exclusively at Start Now

Why Feeding Fresh Should Be The New Norm

10 May 2023 | Written by Freshpet

In recent years, there has been a growing awareness of the importance of nutrition in pets' overall health. While traditional kibble has been the norm since it was first invented decades ago, it falls short when compared to fresh food for pets. Let’s take a closer look at why feeding fresh food for pets should be the new norm, and is the best dog food option out there.

What’s wrong with kibble?

When compared to fresh food for pets, kibble leaves a lot to be desired. While it may start with some fresh ingredients, they’re cooked at such high temperatures that by the end all that’s left is over-cooked pellets. Instead of using high-quality proteins, kibble is made from by-products and powdered meat meals which keep the protein levels “high” but lack the essential nutrients found in fresh meat.

What’s more, in an attempt to bring back the taste and appearance that was lost during the cooking process, kibble is filled with artificial colors and flavors as well as preservatives to ensure it lasts as long as possible.

Fresh food for pets provides better nutrition

Our fresh food for pets, on the other hand, prioritizes natural ingredients and a gentle cooking process that locks in essential nutrients. This results in a fresher, healthier, and more natural diet as well as better overall nutrition.

As you can see, the use of whole food ingredients in fresh food for pets can provide a variety of essential nutrients in a balanced and easily digestible format.

Health benefits that can be seen inside and out

From their digestion and immune systems to their energy levels and coat, fresh food for pets offers health benefits that can be seen both inside and out.

A more sustainable option

In addition to the overwhelmingly positive impact fresh food can have on your pet’s health, making the switch to fresh can also have a positive impact on the environment. We’re committed to using ingredients that are sustainably sourced, with a strong emphasis on sourcing from farms close to our Freshpet Kitchens. Working with local farmers not only enables us to support the communities we work and live in, but it also reduces the overall transportation requirements!

But our sustainability efforts don’t stop there. We’re also proud to say that we use up to 20x less packaging than our wet food competitors to feed a 30lb dog daily. The packaging we use is strong, light, and efficient which means we only need to use between 2–10g of packaging per 30lb dog compared to the 80-120g used by our competitors.

You can learn more about these and other sustainability initiatives on our website.

Between the positive impact on the environment, as well as your pet’s nutrition and overall health, we think it’s safe to say goodbye to kibble and hello to fresh food for pets!

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