Privacy Policy

Categories of Personal Information We Process

The type of information that we collect depends on your interaction and relationship with us. We may collect the below categories and types of personal information with your consent or as otherwise required or permitted by law.

Identifiers. We may collect name, postal address, telephone number, email address, business contact information, online identifiers (Facebook ID, Google ID, LinkedIn ID, Twitter ID, etc.), account name, and username or email address, combined with password or security question and answer. If you apply for a job with us, we may also collect additional information, such as your social security number, driver’s license number, passport number, tax identification number, and signature.
Financial Information. We use a third party payment processors to collect credit or debit card number, expiration date, and CVV number, and any information necessary for processing your payment information or online money transfers. If you pay with a credit card or other form of electronic or online payment, the payment information that you provide is transmitted directly to the payment processor who will process and store your personal information.
Audio/Visual Data. We may collect audio, electronic, photographic, visual or similar data including photographs, audio messages, and text messages. In some cases we may give you the ability to provide a photograph or other likeness or image to us.
Commercial Information. We may collect records of products or services purchased, obtained, or considered and purchasing histories.
Education Information. If you apply to work with us, we may collect education history.
Internet or Electronic Usage Data. We may collect data related to network and website interaction history, IP address, website cookie information, interaction with advertisements and browsing time, and browsing/search history.
Geolocation Data. We may collect geolocation data including the general region or area from which you access our Sites and your precise geolocation when you request a delivery.
Characteristics of Protected Classes/Demographics. We may collect your gender.
Professional and Employment Information. We may collect job application details such as your employment history, resume, and references as well as information on any relevant certifications or licenses.
Inferences. We may use information from the categories of personal information described above in order to create inferences about you and we may also received inferences about you from third-parties.

Sources of Personal Information

We collect personal information in the following ways:

From You. We may collect identifiers, financial information, audio/visual data, commercial information, education information, internet or electronic usage data, geolocation data, characteristics of protected classes/demographics, and professional or employment information that you provide directly to us.
Automatically. When you access our Site, we may collect internet or electronic usage data and geolocation data using tools like browser cookies and pixels. We may also do this in emails that we send to you.
From Third Parties. We may collect identifiers, financial information, audio/visual data, commercial information, education information, internet or electronic usage data, geolocation data, characteristics of protected classes/demographics, professional or employment information, and inferences from third parties including vendors and service providers.
Social Networks. Depending on the information you choose to share and your privacy settings, we may collect identifiers, financial information, audio/visual data, commercial information, education information, internet or electronic usage data, geolocation data, characteristics of protected classes/demographics, professional or employment information, and inferences about you. Based on the way you have set your privacy settings on your social media accounts, most social media platforms, like Facebook, analyze data about how you interact with our Sites and combine it with information on other users to provide us information about you. In addition, we may receive information about you if other users interact with us on social media and information about you is visible to us, for example the fact that you are “friends” or other public-facing profile information. We use all of this information to create inferences about you and your preferences.
Advertising/Analytics Providers. We may collect identifiers, financial information, audio/visual data, commercial information, education information, internet or electronic usage data, geolocation data, characteristics of protected classes/demographics, professional or employment information, and inferences from our advertising and data analytics providers. This includes when conduct email campaigns and receive site feedback. It also includes when we receive marketing information, such as trends, usage, and activities from our providers.

Purposes for Collecting Personal Information

We may use personal information for the following business and commercial purposes:

Transactional Purposes. We may use identifiers, financial information, audio/visual data, and commercial information to: (i) allow you to purchase and receive products and services that we offer; (ii) communicate with you; (iii) allow you to create an account with us; and (iv) provide you with customer assistance.
Recruiting and Hiring. We may use identifiers, audio/visual data, education information, internet or electronic usage data, geolocation data, financial information, professional or employment information, and inferences to make informed decisions on recruitment and assess your suitability for the role, communicate with you about your application, respond to your inquiries and schedule interviews, and to reimburse you for any agreed expenses incurred in the application process.
Analytical Purposes. We use identifiers, commercial information, internet or electronic usage data, geolocation data, and inferences to analyze preferences, trends, and statistics.
Marketing and Promotional Purposes. We use identifiers, audio/visual data, commercial information, education information, internet or electronic usage data, geolocation data, and inferences to improve our marketing efforts, for prospecting of new customers, for customer relationship management, for customer engagement, to administer sweepstakes, contests, events, and promotions, and to provide you with information about us, including personalized marketing communications.
Combination of Data. We combine information we obtain from different sources with publicly available information, including to create inferences about you. For example, we may combine information that we have collected offline with information we collect online. We combine information that we have collected across other third-party sites. We combine information across devices, such as computers and mobile devices. We may also combine information we get from a third party with information we already have.
Maintenance and Improvement of our Sites and Systems. We use identifiers, internet or electronic usage data and geolocation data to improve our Sites and systems, provide and maintain functionality on our Sites and systems, and help us diagnose technical and service problems and administer our Sites and systems.
Develop and Improve our Product and Services. We use identifiers, audio/visual data, commercial information, internet or electronic usage data, geolocation data, and inferences to help us develop new products and services and to improve and analyze our existing products and service offerings.
Security and Fraud Prevention. We use identifiers, financial information, audio/visual data, commercial information, education information, internet or electronic usage data, geolocation data, characteristics of protected classes/demographics, professional or employment information, and inferences to: (i) protect our Site, premises, assets, systems, products, services and intellectual property; (ii) protect us, our affiliated companies, our employees, and others from fraud, theft, and other misconduct; (iii) conduct vendor due diligence; and (iv) detect and prevent fraud, theft, and misconduct including by verifying the identity of those we are considering hiring and those we are conducting business with.
Legal. We use identifiers, financial information, audio/visual data, commercial information, education information, internet or electronic usage data, geolocation data, characteristics of protected classes/demographics, professional or employment information, and inferences to comply with our legal obligations, contractual obligations, and other compliance obligations, including reporting requirements, and defend ourselves against allegations, complaints, claims and in legal proceedings, and protect our company and our property, employees, and others through legal proceedings.
Other Purposes. We may use identifiers, financial information, audio/visual data, commercial information, education information, internet or electronic usage data, geolocation data, characteristics of protected classes/demographics, professional or employment information, and inferences for other reasons we may describe to you.

How We Disclose Personal Information

We disclose personal information in the following circumstances:

Service Providers. We may share personal information with vendors and service providers who support the operation of our products, services, Site, and our business and who need access to such information to carry out their work for us (including, for example, cloud hosting providers, lawyers, bankers, tax consultants, auditors, insurers, payment processors, financial institutions, email delivery vendors, internet service providers, operating systems and platforms, order fulfillment, couriers, printing services, credit check companies, security companies, maintenance and customer support services). In some cases, the vendor or service provider may directly collect the information from you on our behalf.
Analytics/Advertising Partners. We may share personal information with third-party analytics or advertising partners, including social media platforms and networks, who provide analytics or advertising services to us. We may share or cross-reference data, including personal information about you and your order (such as name, street address and transactional information, etc.), with these partners, allowing them to contact you for their own marketing or advertising purposes regarding products and/or services that may be of interest to you. They may also use datasets, analyses, and data that is captured or derived from interactions with you for their own purposes.
Government Entities. We may share information with regulatory and government entities including government, administrative, law enforcement and regulatory agencies; tax authorities; and other public agencies or authorities if we think we should in order to comply with any applicable law, regulation, legal process or other legal obligation. This includes cooperating with law enforcement when we think it is appropriate, obtaining legal remedies or limiting our damages, and to enforcing or protecting our contracts, legal rights or the rights of others, including by responding to claims asserted against us.
Corporate Transaction Recipients. We may share information with potential investors, purchasers, merger partners, and their advisors in the event we: (i) sell or transfer, or are considering selling or transferring, all or a portion of our business or assets; or (ii) are considering or engaging in any reorganization, conversion, merger, sale, joint venture, assignment, transfer or disposition of all or any portion of our ownership interest, business or operations; or (iii) are soliciting or accepting investments.
Other Reasons. We may disclose personal information for other reasons we may describe to you, including if you consent to the disclosure or direct us to disclose your information.

How Long We Keep Personal Information

We will retain and use your information for as long as we need it to provide you products or services, or as long as necessary to comply with our legal obligations, contractual obligations, and other compliance obligations, resolve disputes, and enforce our agreements. We use the following criteria to determine retention periods:

how long the information is needed to provide our products and services and operate our business;
whether there are contractual or legal obligations that exist that require us to retain the information for period of time;
whether any law, statute, or regulation allows for a specific retention period;
whether an individual has agreed to a longer retention period;
whether the data is considered to be sensitive data; and
what the expectation for retention was at the time the data was provided to us.

Our Use of Cookies, Pixels, Analytics, and Other Tracking Technology

Cookies and Tracking Technology. When you access the website, we (and third-party companies we work with) may collect and store certain information by using technologies such as server logs, cookies, web beacons, clear gifs, tags, e-tags, flash cookies, log files, pixels, code, JavaScript packages, mobile advertising IDs (such as Facebook cookies or Google's Advertising ID), cross-device linking, and similar technologies. The information collected includes information about your activities on our Sites, IP address, browser or operating system type and version, device IDs, and demographic or inferred-interest information, as well as information or communications you have submitted to us through the Sites.

We use this information to understand general usage and volume statistics, how users navigate to and around our Sites, what content is viewed or accessed, and which products and services have been obtained. We also use these technologies to keep track of your preferences and profile information. We also use these technologies to allow third-parties to provide analytics and advertising services and serve advertisements on our behalf across the Internet and in mobile applications. For example, our advertising partners may use the fact that you visited our Sites to target advertising to you on other websites and mobile apps on your current device or on other devices you use. They may match your browsers or devices if you log into the same online service on multiple devices. These third parties partners may use this information for our and their own advertising, analytics, attribution, and reporting purposes. To learn more about interest-based advertising, tracking technologies, and how to opt out, please visit http://www.aboutads.info/choices. You can disable the sharing of your personal information for cross-contextual behavioral advertising or targeted advertising through online tracking technology by clicking on the Your Privacy Choices link in the footer of our Sites and disabling cookies for targeting or cross-context behavioral advertising.

Browsing or Chat Session Information. We use technologies that maintain records of your browsing session, chats, and other activities on our Site. These technologies may include session replay that maintains a record of your interactions with our Site; chat providers that maintain a transcript of your chats; cookies, pixels, and other tracking technologies that share some of your interactions with our Site; and other technologies that collect and share your interactions with our Site. We use this information for quality control, customer service, fraud prevention and security, and marketing purposes.

Global Privacy Control and Opt-Out Preference Signals. Some browsers or browser extensions also allow you to tell websites not to share your information for cross-contextual behavioral advertising through the “Global Privacy Control” or other opt-out preference signals. If you have enabled Global Privacy Control or an opt-out preference signal on your browser or extension, we will honor such requests that can be recognized by our Sites by disabling targeting and cross-context behavioral advertising cookies. Please note that we may not be readily able to associate an opt-out preference signal with other personal information such as your email address. You will also only be opted out of online sales or sharing of personal information, and will need to turn it on for each browser you use.

Do Not Track Signals. Some browsers have a “do not track” feature. It lets you tell websites you visit that you do not want them to track your online activity. These features are not yet uniform across browsers. Our Sites are thus not currently set up to respond to these signals. For more information on Do Not Track signals, please visit https://allaboutdnt.com/.

Google Analytics. We use analytics services provided by Google Analytics. If you would like more information on how Google uses data when you visit or use our Site, please visit www.google.com/policies/privacy/partners. If you would like to opt-out, Google provides a an opt-out tool which is available at https://tools.google.com/dlpage/gaoptout.

Links to Other Websites

Our Sites may include links to other websites or applications whose privacy practices may differ from ours. If you submit personal information to any of those websites or applications, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit or application that you use.

Security

We use reasonable security measures s required by law. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security and encourage you to use website and share information with caution.

This Website is Not Intended for Children

Our website is not directed to children under the age of 13. We do not knowingly collect or store any personal information from anyone under the age of 13. If we become aware that we have collected or stored personal information from an individual under age 13, we will remove his or her personal information from our files. If you are a parent or guardian and believe we may have inadvertently collected personal information from your child, please notify us immediately by sending an email to info@freshpet.com.

Marketing Communications

Marketing Emails. You can opt out of marketing or advertising emails by using the “unsubscribe” link in the email at any time. Once we process your request, we will cease using the information for such purposes at no charge to you. If you opt out of getting marketing messages, you will continue to receive messages from us about your relationship with us where permitted by law.

Phone Calls and Text Messages. If you do not want to receive marketing phone calls or text messages from us, please inform us that you no longer want to receive calls from us when you receive a call from us, or reply STOP to a text message from us. Note that if you if you provide us with your email or phone number, we may contact you with relevant updates, such as reminders if you leave products in your cart.

Processing of Information in the United States

Please be aware that information we obtain about you will be processed in the United States by our service providers or us and that the data protection laws and regulations that apply to your personal information transferred to the United States or other jurisdictions may be different from the laws in your country of residence. The United States may not afford the same level of protection as laws in your own country. Transfers of personal information are conducted through mechanisms and with protections that comply with applicable laws (such as data transfer agreements that that contain standard contractual clauses adopted by the U.K. Information Commissioner). In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your personal information. By using the Sites or any of our products or services, you are understand and agree that we may share your personal information among our affiliates, our service providers, and other third parties, which may be located in countries outside of your own.

U.S. Privacy Rights and Disclosures

This section applies to you if you are a resident of California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah or Virginia.

Your Rights. Subject to certain exceptions and limitations, consumers have the following rights:

The right to request that we tell you (i) what personal information we have collected about you, (ii) the sources of that information, (iii) the business or commercial purposes for collecting, selling or sharing the personal information; and (iv) the categories of third-parties to whom we have disclosed personal information.
The right to request that we provide you with a copy of your personal information.
The right to request that we delete your personal information.
The right to opt-out of the sale of your personal information.
The right to opt-out of the sharing of your personal information for cross-context behavioral advertising or targeted advertising.
The right to direct us to limit the use or disclosure of your sensitive personal information.
The right to correct inaccurate personal information that we hold about you.
The right to not be discriminated against for exercising your rights above.

Exercising Your Rights. To exercise any of your rights, please email us at privacy@freshpet.com. For all requests, you must provide us with your name, email address, phone number, the date of your last order, your last order number, and which rights you would like to exercise. We will verify your identity by matching the information we have collected against the information you have provided. Failure to provide the foregoing information may prevent us from processing your request. If you have requested that we correct your personal information, please also provide any information about the personal information that you believe is inaccurate, including supporting documentation. In order to designate an authorized agent to act on your behalf, you must also send a signed, written authorization to us.

Appealing Our Decision. If we refuse to take action on your request, you may appeal our decision within a reasonable period of time, not to exceed 45 calendar days from the date of your receipt of our response. You may exercise your appeal rights by emailing us at privacy@freshpet.com. This right only applies to residents of certain states. Please include your full name, the basis for your appeal, and any additional information or documents that you would like us to consider.

Right to Opt Out of Cookie-Based Sales of Personal Information. We engage in online advertising practices (and certain analytics or similar activities) for targeted advertising and cross-context behavioral advertising. To exercise your right to opt-out of the sale or sharing of personal information for targeted or cross-context behavioral advertising through cookies, pixels and other online technologies, please select the Cookie Preferences link in the footer of our site and disable all targeted advertising and cross-context behavioral advertising cookies. Please note that we may not be readily able to associate an opt-out preference signal with other personal information such as your email address. You will also only be opted out of online sales or sharing of personal information, and will need to turn it on for each browser you use.

Notice of Financial Incentives and Right To Opt Out. We offer various financial incentives and a rewards program. The terms of the financial incentive and rewards program will be presented to you at the time you sign up. From time to time we may offer financial incentives to promote our services. This includes any rewards programs we may offer. We will ask you to provide personal information, including contact information, in connection with these and other programs. The terms of the financial incentive and rewards program will be presented to you at the time you sign up. Third parties who will receive personal information collected in connection with our rewards program are described in “How We Disclose Personal Information” section above. It is not our business practice to assign a specific monetary value to personal information. However, California law requires that we assign a value. The financial incentives we offer to consumers are reasonably related to the value of the consumer’s data to our business. We calculate this in good faith based on our reasonable but sole determination using factors that include expenses we incur to collect, store and keep personal information. We also considered the expenses related to providing the financial incentive.

Participation in any financial incentive program is optional and you may withdraw from participating in financial incentives at any time. You can withdraw or opt-out of the Freshpet Delivery rewards program by emailing us at custommeals@freshpet.com. Opting out may impact your ability to receive additional rewards or promotions. When you cancel, your rewards membership will be deactivated, all offers associated with your membership account will expire immediately, and your account will be deactivated.

Sale or Sharing of Personal Information. We do not sell personal information in exchange for money. However, we do use cookies and other online tracking technologies which may be a “sale” or “sharing” of their personal data, as such terms are broadly defined under state privacy laws. In the 12 months preceding the last updated date below, we have “sold” to or “shared” with analytics/advertising partners the following categories of personal information: identifiers, commercial information, geolocation data, internet or electronic usage data, and inferences. We do not knowingly sell or share the personal information of minors under the age of 16.

Use or Disclosure of Sensitive Personal Information. In the 12 months preceding the last updated date below, we have not used or disclosed sensitive personal information for purposes to which the right to limit use and disclosure applies.

Disclosures for a Business Purpose. In the 12 months preceding the last updated date above, we have disclosed the following categories of personal information to these categories of recipients for a business purpose:

Identifiers: service providers, analytics/advertising partners, and government entities.
Financial Information: service providers.
Audio/Visual Data: service providers and government entities.
Commercial Information: service providers, analytics/advertising partners, and government entities.
Education Information: service providers and government entities.
Internet or Electronic Usage Data: service providers and analytics/advertising partners.
Geolocation Data: service providers and analytics/advertising partners.
Characteristics of Protected Classes/Demographics: service providers and government entities.
Professional and Employment Information: service providers and government entities.
Inferences: service providers and government entities.
Sensitive Personal Information: service providers and government entities.

Shine The Light. The California Shine the Light law (Cal. Civ. Code § 1798.83) permits residents of California to request certain details about how their information is shared with third parties for the third parties’ direct marketing purposes. If you are a California resident and would like to make such a request, please contact us at privacy@freshpet.com and include "California Shine The Light" in the subject line of your email.

European Economic Area Privacy Rights and Disclosures

Your Rights. Under European Economic Area (“EEA”) data protection laws, and subject to certain exceptions and limitations, you have the right to:

Request a copy of the personal information we hold about you.
Correct your personal information if it is inaccurate, outdated, or incomplete.
Request that we delete your personal information.
Restrict the processing of your personal information.
Request that we transfer your personal information to another organization or give it to you (in a structured, commonly used and machine-readable format). This right only applies to personal data that you have provided to us and is held electronically.
Request that we limit processing or stop processing your personal information in certain circumstances including for marketing activities and profiling for marketing activities and profiling for statistical purposes and, subject to certain exceptions, where such processing is based on our legitimate business interests.
Withdraw or revoke consent previously granted to the extent permitted by law.

We will not discriminate against you for exercising your rights, although some of the functionality and features available on our Sites may change or no longer be available to you. In certain cases, these rights may be limited, for example if fulfilling your request would reveal personal data about another person or if you ask us to delete data which we are required by law to keep.

Exercising Your Rights. You may exercise your rights by contacting us at privacy@freshpet.com. For all requests, you must provide us with your name, email address, phone number, the date of your last order, your last order number, and which rights you would like to exercise. We will verify your identity by matching the information we have collected against the information you have provided. Failure to provide the foregoing information may prevent us from processing your request. If you have requested that we correct your personal information, please also provide any information about the personal information that you believe is inaccurate, including supporting documentation.

Questions or Complaints. If you are based in the UK and would like more information on your rights as a data subject, or want to lodge a complaint with the Information Commissioner’s Office, please visit https://ico.org.uk/. If you are in the EU, you can find your local data protection authority here. If you are in Switzerland, please visit Ein Fehler ist aufgetreten.

Lawful Basis for Processing Personal Information. The lawful basis for our collection and use of your personal information described in this Privacy Policy is that the processing is (i) necessary for our legitimate interests in carrying out our business, provided those interests are not outweighed by your rights and interests; (ii) necessary to perform a contract with a third-party or with you; (iii) necessary to comply with a legal obligation; or (iv) based, when necessary and appropriate, on your consent.

Segmentation and Automated Decision Making. We do not use segmentation or automated decision-making without human intervention, including profiling.

Contact Us

If you have any questions about this Policy or our data protection or privacy practices, please email us at privacy@freshpet.com.

Updates to Our Privacy Policy

From time to time we may change our privacy policy. We will notify you of any material changes to our privacy policy as required by law. We will also post an updated copy on the Site where this appears. Please check our Sites periodically for updates. The “Last Updated” legend above indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on any of our Sites.

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