Personal Information Collected
We collect information from you in various ways when you use our Sites. We may collect personal information you directly provide on our Sites, including but not limited to: contact information, such as your name, email address, phone number, and company; your resume or other job application materials; and/or your comments on our posts and pages (“Personal Information”).
In addition, some information may be automatically collected when you visit our Sites. For example, it is standard for your Web Browsers (i.e., Chrome, Firefox, Safari, etc.) and/or Service Providers (i.e., Comcast Xfinity, Verizon, Sky, Telenor, etc.) to automatically send information to every website you visit, including ours (“Log Data”). That information includes your computer’s Internet Protocol (IP) address, access times, browser type and language, and referring website addresses. We may also collect information about your computer’s operating system and information about your usage and activity on our Sites. We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user-base as a whole to allow us to provide you a more meaningful, engaging, and valuable experience with us, and our Site.
We may automatically collect certain information through the use of “Cookies.” Cookies are small data files, which may include an anonymous unique identifier. Cookies are sent to your Web Browser from a website and transferred (and stored) on your device.
Google: Google AdWords remarketing service is provided by Google Inc.
You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/aFreshpet
Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.
For more information on the privacy practices of Google, please visit the Google Privacy; Terms web page: http://www.google.com/intl/en/policies/privacy/
Facebook: Facebook remarketing service is provided by Facebook Inc.
You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950
To opt-out from Facebook’s interest-based ads follow these instructions from Facebook: https://www.facebook.com/about/aFreshpet/#568137493302217
Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutaFreshpet.info/choices, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca, or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu, or opt-out using your mobile device settings.
For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation
Pixel Tags/Web Beacons
We may use a pixel tag (also known as a web beacon), a piece of code embedded on the Site, that collects information about users’ engagement on that web page. Pixel tags allow us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement
We use Local Storage (LS) such as HTML5 to store content information and preferences. Third parties with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity use LS such as HTML5 to collect and store information. Various browsers may offer their own management tools for removing HTML5 LS.
We store data in perpetuity through systematic back-ups of our databases, unless removal or deletion is requested. We have no control over data retention of Third Parties.
Do Not Track Disclosure
We support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.
Communications & Use of Personal Information We Collect
We collect this information to effectively communicate with you and route your online inquiry to the appropriate Freshpet representative. We also collect this information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you.
In instances where you provide and/or submit information to Freshpet through email, our contact form(s), or via direct messages on social media networks (i.e., Facebook, Instagram, Twitter, etc.) we may collect such information and post it on our Sites or within other material we produce.
We may also share your Personal Information or other information we collect about you with partners, affiliates, and/or third parties interested in serving you or informing you about their companies or organizations. Further use and/or disclosure of your information by such partners, affiliates, and/or third parties is not the responsibility of Freshpet. Rather, such use and/or disclosure is governed by the privacy policies of those partners, affiliates, and/or third parties’ privacy policies.
How You Can Opt-Out of Communications & Use of Personal Information We Collect
You may opt out of receiving any, or all, of these communications from us by: (1) following the unsubscribe link or instructions provided in any email we send, or (2) by contacting us via email at [email protected] with the subject line [Removal of Personal Information Request] or snail-mail addressed:
Attn: Personal Information Records
P.O. Box 2157
Secaucus, NJ 07096-2157
and asking for the removal of your Personal Information from our database and/or servers.
Updating and Accessing Your Personal Information
If your personal information changes, we invite you to correct or update your information as soon as possible. You can request changes or access to your information by emailing [email protected], including within the subject [Update of Personal Information].
We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Compliance With Laws
We will disclose your Personal Information where required to do so by law or subpoena or if we believe that such action is necessary to comply with the law and the reasonable requests of law enforcement or to protect the security or integrity of our Site, company and/or personnel.
The security of your Personal Information is important to us, and we strive to implement and maintain reasonable, commercially acceptable security procedures and practices appropriate to the nature of the information we store, in order to protect it from unauthorized access, destruction, use, modification, or disclosure.
However, please be aware that no method of transmission over the internet, or method of electronic storage is 100% secure and we are unable to guarantee the absolute security of the Personal Information we have collected from you.
Please also note, Freshpet has limited access and/or control over your Personal Information, typically restricted only to that which you’ve explicitly provided to us with intention. In most instances the Personal Information we are able to access is obtained through Third Party Controllers or Sub-Processors, such as:
- Google Analytics
- Stack Adapt
- The Exchange Lab
- Video Amp
Additionally, you should be aware that Freshpet may utilize Third Party Tools that analyze our Sites, or similarly situated company websites, such as SEMRush, Social Bakers, etc.. These Third Party Tools may provide us with data or information about you (or a similar user) acquired from other entities. We, believe you should be aware of such possibility, and should you have concerns, would encourage you to revisit your Web Browser privacy settings and/or feel free to reach out to us with potential questions (we may not be able to answer, but we’ll try).
Your information, including Personal Information, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
If you are located outside United States and choose to provide information to us, please note that we transfer the information, including Personal Information, to United States and process it there.
Links To Other Sites
We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Our Site may offer publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at [email protected] In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
Only persons age 18 or older have permission to access our Site. Our Site does not address anyone under the age of 13 (“Children”). We do not knowingly collect Personal Information from children under 13. If you are a parent or guardian and you learn that your Children have provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from a children under age 13 without verification of parental consent, we take steps to remove that information from our servers.
California Privacy Rights
California Civil Code Section 1798.83 entitles California customers to request information concerning whether a business has disclosed Personal Information to any third parties for the third parties’ direct marketing purposes. We will not sell or share your Personal Information for marketing purposes without your consent.