In recent years, there has been a growing awareness of the importance of nutrition in pets' overall health. While traditional kibble has been the norm since it was first invented decades ago, it falls short when compared to fresh food for pets. Let’s take a closer look at why feeding fresh food for pets should be the new norm, and is the best dog food option out there.

What’s wrong with kibble?

When compared to fresh food for pets, kibble leaves a lot to be desired. While it may start with some fresh ingredients, they’re cooked at such high temperatures that by the end all that’s left is over-cooked pellets. Instead of using high-quality proteins, kibble is made from by-products and powdered meat meals which keep the protein levels “high” but lack the essential nutrients found in fresh meat.

What’s more, in an attempt to bring back the taste and appearance that was lost during the cooking process, kibble is filled with artificial colors and flavors as well as preservatives to ensure it lasts as long as possible.

Fresh food for pets provides better nutrition

Our fresh food for pets, on the other hand, prioritizes natural ingredients and a gentle cooking process that locks in essential nutrients. This results in a fresher, healthier, and more natural diet as well as better overall nutrition.

• A complete and balanced diet: Our fresh food for pets is made using whole ingredients that are minimally processed and do not contain artificial preservatives or additives. As a result, our fresh food for pets can provide a more complete and balanced diet than traditional kibble.

• High-quality proteins: Each of our recipes contains at least one high-quality protein such as chicken, turkey, beef, lamb, or fish. These proteins provide the essential amino acids that pets need to build and repair tissues, maintain muscle mass, and support immune function.

• Rich in vitamins, minerals, and antioxidants: In addition to high-quality proteins, our fresh food for pets also contains a variety of fruits and vegetables, such as spinach, carrots, sweet potatoes, blueberries, and apples. These ingredients are rich in vitamins, minerals, and antioxidants, which can help support your pet's overall health. For example, carrots are high in vitamin A, which can help support eye health, while blueberries are rich in antioxidants that can help protect against cell damage and inflammation.

• Healthy fats: Our fresh food for pets also contain healthy fats, such as those found in fish. These fats are important for your pet's health, as they can help support a healthy coat and skin, regulate inflammation, and support brain and eye health.

As you can see, the use of whole food ingredients in fresh food for pets can provide a variety of essential nutrients in a balanced and easily digestible format.